Introduction In modern fast-paced business world, staying ahead of the competition is crucial. Market research has always been a key strategy for gaining a competitive advantage, but the emergence of Artificial Intelligence (AI) has revolutionized this field. Tools driven by AI are reshaping how companies collect, process, and act upon data about

Introduction Social media marketing is evolving significantly in recent years, driven by changes in innovation, user behavior, and business needs. One of the most notable shifts in the advertising sphere has been the emergence of AI technologies. AI’s capability to reshape social media marketing has captured the attention of organizations and mar